TQ
Content

The same asset, re-cleared and re-created five times

Multi-brand publishers and broadcasters grew as portfolios, so each title chose its own CMS, DAM, and rights system. The result is an asset your company already owns being re-licensed for another title because nobody could prove the rights. TopQuadrant governs the metadata layer across all of them, so an asset, its versions, and its rights are one connected record.

Content supply chain · Asset rights record
Coastal erosion — master Governed asset · ASSET-90412 · 4 instances across 3 systems
Derivatives and their terms
VariantBrandWindow ends
Full cut Flagship news 2029-04-30 Live
90s social edit Digital 2029-04-30 Live
Spanish VO International 2026-09-30 Expires in 60d
DAM CMS Rights One governed record
Withdraw the master and all three derivatives are reached in one operation, with owners notified

There is no interop standard for this, which is why it stays broken

Rights metadata has RightsML and ODRL. Broadcast has EBUCore and PBCore. Cross-system asset reuse between a dozen brand stacks has no shared standard at all, so every integration is bespoke and none of them carry rights. A governed graph over the top is the only place the whole picture can exist.

200+

Connectors reaching the CMS, DAM, MAM, archive, and rights systems each brand runs.

1

One governed asset record, with every brand-specific and regional variant related to it.

Weeks

To a first governed domain across brands, working from prebuilt models rather than a bespoke integration.

One asset record across every system

Find every version of an asset, wherever it lives

Assets are governed as entities with their instances in each brand’s DAM, CMS, and archive related to them. Derivatives, crops, cut-downs, and localised versions link back to the master, so a search returns the family rather than one copy.

  • Master and instances. One governed asset, related to every system copy that represents it.
  • Derivative lineage. Crops, edits, translations, and cut-downs linked to their source.
  • Cross-brand discovery. Editors find what another title already produced and cleared.
MasterProResVersions4 cutsDAMsystemMAMsystemOrigins2026 film

Rights as structured data

Answer the reuse question without calling legal

Licence terms, territories, windows, embargoes, and exclusions are modelled as governed data rather than stored as a PDF and a note. The question of whether this asset can run on that brand in that market until that date becomes a query with a defensible answer.

  • Terms modelled. Territory, window, medium, and exclusivity held as structured, queryable fields.
  • RightsML and ODRL aligned. Expressions map to the standards the industry is converging on.
  • Expiry visibility. Assets approaching or past their licence window, surfaced before they run.
ReuserequestClearedweb + socialBlockedpaid media

Localisation & versioning

Keep regional variants attached to their master

Language versions, regional edits, and edited-for-time cuts are modelled as first-class relationships with their own metadata and their own rights clocks, so a variant never loses its link to the original or its constraints.

  • Variants as relationships. Each version keeps its lineage and its own governed metadata.
  • Per-variant rights. A regional cut can carry different terms and different windows.
  • Syndication tracking. Which partners received which version, under which agreement.
FRin syncDEin syncJPre-versionOriginsmaster

Takedowns & propagation

Change a right once and have it hold everywhere

When legal issues a takedown, a rights change, or a correction, the affected asset family is already connected, so propagation is a traversal rather than a search across a dozen systems and a hope.

  • Family-wide propagation. Reach the master and every derivative and instance in one operation.
  • Notification to owners. Brand and system owners are alerted with the specific assets affected.
  • Evidence of action. A record of what was withdrawn, where, when, and on whose instruction.
RightschangeDAM · MAMpropagatePortalsupdateCDNpurgePartner feedsnotify
What customers say
“We were licensing footage we already owned rights to, in another division. Now the question takes a minute and the answer is defensible.”
Director, Content Operations
Multi-brand global publisher
1
governed asset record across every brand stack
100%
of licence terms held as structured, queryable data