One Trusted View of the Customer
Great customer experiences depend on a shared understanding of customer data. Salesforce governs the ontologies that give every team one trusted view, improving customer success.
Challenge
Understanding customers depends on a shared, consistent model of the data about them. Without governed ontologies, meaning drifted across teams and systems, making a coherent customer experience hard to deliver.
Solution
Salesforce built a governed context layer of enterprise ontologies that serve as one shared source of meaning. Teams work from the same trusted model, so customer data is consistent and actionable across the business.
Technical approach
- One connected model of enterprise ontologies, shared across every team
- AI-drafted, expert-approved, and kept governed and current
Results
- Better customer success, from one shared view of customer data
- New capabilities ship 20-40% faster, on a reusable foundation
- More trust in data, because meaning is consistent across teams