The Right Health Content, Right When It's Needed
Patients and providers need accurate health information fast. Mayo Clinic governs the medical terminology behind its content and tags it automatically, so the right information surfaces the moment it's needed.
Challenge
Delivering trusted health content at scale depends on consistent medical terminology. Tagging and organizing it by hand was slow and uneven, so the right information was harder to surface, and clinicians and patients waited.
Solution
Mayo Clinic built a governed context layer for its medical terminology and used it to classify content automatically. Content is tagged consistently the moment it is created, so the right information reaches the right audience faster.
Technical approach
- One canonical model of medical terminology that classifies content automatically
- AI-drafted, expert-approved, and kept governed and current
- Integrates with Adobe Experience Manager
Results
- Content published 40-60% faster, with automated tagging
- Higher trust in information, from consistent medical terminology
- Manual tagging effort cut sharply, freeing experts for higher-value work